Keyword Research

SEO, or search engine optimization, is a complex process, but almost every aspect of SEO relates back to keywords. For new visitors and potential customers to find your site, they typically need to interact with a search engine like Google, and the way they tell the search engine what they're looking for is by using keywords. Being able to anticipate the words and phrases those people use in large part determines how successful you'll be at SEO. The process of mining for these keywords is called keyword research.

Our Keyword Research Suite is a powerful set of tools that enables marketers to find and organize large numbers of targeted keywords, quickly and easily. With the Keyword Research Suite as part of your SEO strategy, you'll experience a number of benefits. Keyword Research helps you generate extensive lists of keywords that are already organized into actionable groups for use in organic search campaigns. These keywords will form the building blocks of your SEO campaigns.

You can use the researched and fine tuned keywords in the following areas:

• website Metadata section
• Your website's information architecture, or organizational structure
• Social media campaigns
• Optimized, search-friendly web pages and blog posts
• On Page optimization process
• Your marketing tools and media